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27-3031.00Market Standard — pending BLS/OEWS enrichment

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Primary Directive

Facilitate effective communication between clients and the public.

Execution Steps
  1. 1

    Gather media inquiries

    Respond to requests for information from the media or designate a spokesperson.

  2. 2

    Develop communication strategies

    Plan and direct communication programs to enhance public perception of the organization.

  3. 3

    Create engaging content

    Post and update relevant content on the company's website and social media platforms.

  4. 4

    Build community relationships

    Establish and maintain cooperative relationships with community and public interest groups.

  5. 5

    Analyze public opinion

    Conduct market research to assess public opinion and communicate findings to clients.

Toolbox Requirements
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopApple macOSCanvaCascading style sheets CSSCisco WebexFacebookGoogle AnalyticsGoogle DocsHubSpot softwareHypertext markup language HTMLJavaScriptMarketo Marketing AutomationMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SharePointMicrosoft WordSalesforce softwareWordPress

Free — no credit card required. 200 messages included.