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13-1161.01Market Standard — BLS reports under Market Research Analysts (13-1161.00); Bright Outlook

Search Marketing Strategists

Primary Directive

Optimize online marketing strategies to enhance search visibility and performance.

Execution Steps
  1. 1

    Analyze search-related activities

    Manage tracking and reporting of search-related activities to provide insights to marketing executives.

  2. 2

    Optimize digital assets

    Enhance text, graphics, and multimedia for better SEO and usability on devices.

  3. 3

    Collect and analyze Web metrics

    Evaluate metrics like traffic, conversion rates, and revenue to inform marketing strategies.

  4. 4

    Develop online marketing strategies

    Participate in creating and implementing comprehensive online marketing strategies.

  5. 5

    Collaborate with marketing teams

    Work with other marketing staff to ensure cohesive strategies across multiple channels.

Toolbox Requirements
Adobe PhotoshopAJAXCascading style sheets CSSElasticsearchFacebookGoogle AnalyticsHubSpot softwareHypertext markup language HTMLJavaScriptMarketo Marketing AutomationMicrosoft AccessMicrosoft ASP.NETMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SQL ServerMicrosoft VisioMicrosoft WordMySQLOracle JavaPHPPythonStructured query language SQLTableauWordPress

Free — no credit card required. 200 messages included.

Search Marketing Strategists — SAL