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U.S. Dept. of Labor code 13-1161.008% growth 2024-2034, Faster than average (~107,500 openings/yr)Typical pay: $76,950/yr

Market Research Analysts and Marketing Specialists

What this job is about

Analyze market data to inform strategic marketing decisions.

What this work involves, step by step

AI can help most with the planning, drafting, and paperwork below — not the hands-on parts.

  1. 1

    Collect customer data

    Gather information on customer demographics, preferences, and buying habits.

  2. 2

    Analyze market trends

    Forecast and track marketing and sales trends using collected data.

  3. 3

    Prepare reports

    Illustrate findings graphically and translate complex data into written text.

  4. 4

    Evaluate marketing effectiveness

    Measure the success of marketing, advertising, and communication strategies.

  5. 5

    Collaborate with professionals

    Work with marketing professionals and statisticians to refine research methods.

Tools used in this work
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopAmazon RedshiftApache HadoopApache HiveApple macOSAsanaCanvaCascading style sheets CSSESRI ArcGIS softwareFacebookGoogle AnalyticsGoogle DocsHubSpot softwareHypertext markup language HTMLIBM SPSS StatisticsJavaScriptMarketo Marketing AutomationMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SharePointMicrosoft SQL ServerMicrosoft VisioMicrosoft Visual BasicMicrosoft Visual Basic for Applications VBAMicrosoft WordMySQLOracle PeopleSoftPHPRRed Hat Enterprise LinuxSalesforce softwareSAP softwareSASSlackStructured query language SQLTableauTeradata DatabaseThe MathWorks MATLABTikTokWordPressZoom

Free — no credit card required. 200 messages included.