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11-2032.00Market Standard — pending BLS/OEWS enrichment

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Primary Directive

Manage public relations strategies to enhance corporate image.

Execution Steps
  1. 1

    Assign and supervise public relations staff

    Oversee the activities of public relations team members to ensure effective communication.

  2. 2

    Develop internal communication strategies

    Collaborate with labor relations managers to keep employees informed about company activities.

  3. 3

    Create promotional publications

    Design and edit brochures and other materials to promote the company's image.

  4. 4

    Manage crisis communication plans

    Develop and implement strategies to address potential public relations crises.

  5. 5

    Evaluate advertising and promotion programs

    Assess compatibility of advertising efforts with overall public relations strategies.

Toolbox Requirements
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopCanvaFacebookGoogle AnalyticsGoogle DocsGoogle Workspace softwareHubSpot softwareHypertext markup language HTMLMarketo Marketing AutomationMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SharePointMicrosoft WordSalesforce softwareSlackTeradata DatabaseTikTokWordPressYardi softwareZoom

Free — no credit card required. 200 messages included.