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11-2021.00Market Standard — pending BLS/OEWS enrichment

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Primary Directive

Develop and implement effective marketing strategies to achieve business goals.

Execution Steps
  1. 1

    Identify market needs

    Analyze market characteristics and establishment objectives to identify customer needs.

  2. 2

    Formulate marketing strategies

    Develop marketing strategies that align with business goals and customer satisfaction.

  3. 3

    Evaluate financial aspects

    Assess budgets and return-on-investment for product development and marketing initiatives.

  4. 4

    Coordinate promotional activities

    Organize and participate in promotional events to enhance product visibility and market reach.

  5. 5

    Conduct market research

    Initiate and analyze market research studies to identify potential markets and trends.

Toolbox Requirements
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopAmazon RedshiftAmazon Web Services AWS softwareApache CassandraApache HadoopApache HiveApple macOSAsanaAtlassian ConfluenceAtlassian JIRACCanvaCascading style sheets CSSElasticsearchExtensible markup language XMLFacebookFigmaGitHubGoogle AnalyticsGoogle DocsHubSpot softwareHypertext markup language HTMLIBM SPSS StatisticsIntuit QuickBooksJavaScriptMarketo Marketing AutomationMicrosoft AccessMicrosoft Azure softwareMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SharePointMicrosoft SQL ServerMicrosoft TeamsMicrosoft VisioMicrosoft Visual BasicMicrosoft Visual Basic for Applications VBAMicrosoft WordMySQLNoSQLOracle DatabaseOracle PeopleSoftOracle PL/SQLPHPPythonRRubySalesforce softwareSAP softwareSASSlackSplunk EnterpriseStructured query language SQLSwiftTableauTeradata DatabaseThe MathWorks MATLABTikTokWordPressYardi software

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