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11-2011.00Market Standard — pending BLS/OEWS enrichment

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Primary Directive

Manage advertising campaigns to maximize product visibility and sales.

Execution Steps
  1. 1

    Plan advertising strategies

    Develop comprehensive marketing strategies to promote products and services.

  2. 2

    Coordinate with departments

    Collaborate with sales, graphic arts, and media teams to align campaign efforts.

  3. 3

    Monitor campaign performance

    Analyze sales promotion results to evaluate the effectiveness of advertising tactics.

  4. 4

    Prepare budgets and estimates

    Track program budgets and submit cost estimates for campaign development.

  5. 5

    Train and direct team members

    Guide and motivate the campaign team to achieve advertising goals.

Toolbox Requirements
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopExtensible markup language XMLFacebookGoogle AnalyticsHubSpot softwareHypertext markup language HTMLJavaScriptMarketo Marketing AutomationMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SharePointMicrosoft SQL ServerMicrosoft WindowsMicrosoft WordSalesforce softwareSAP softwareTableauWordPress

Free — no credit card required. 200 messages included.